The African Fashion Film Awards

WE ARE DELIGHTED TO INVITE FILMMAKERS, DESIGNERS, AGENCIES, AND LABELS TO SUBMIT THEIR FILMS FOR THE INAUGURAL AFRICAN FASHION FILM AWARDS.

The African Fashion Film Awards celebrates the union of film and fashion in Cape Town, a leading global fashion hub. The event will feature a broad spectrum of creative works, from documentaries and fashion shorts to films that either influence or are influenced by the fashion industry. This event offers an unparalleled opportunity to bring together the brightest talents from the film. music, and fashion industries, providing a platform for both emerging and established professionals to showcase their work. Attendees will relish the chance to celebrate the convergence of fashion and film, while networking with like-minded individuals in a dynamic programme of events.

Join us in celebrating creativity and collaboration at this stimulating event!

Join us in celebrating creativity and collaboration at this stimulating event! The categories for awards are:

BEST FASHION FILM

Join us in celebrating creativity and collaboration at this stimulating event! The categories for awards are:

Recognises outstanding creativity and storytelling in a fashion-related film, highlighting the art of merging fashion and cinematic narrative.

AMEN SALON
by Brad & Abiah
Spring/Summer 2022

AMEN's Salon '22 Ready-To-Wear Showcase, titled "Moriri" (meaning "hair" in Setswana), draws inspiration from the significance of hair in culture and identity. The collection, infused with African details, features poppy prints, retro hairstyle motifs, and innovative designs like fringed beaded finishes and braided accessories. Brad & Abiah's creations highlight the intersection of fashion, art, and urban African lifestyles, continuing their tradition of turning everyday elements into luxury fashion.

WELCOME TO PARADISE
by Ashluxe
Spring/Summer 2021

Ashluxe is revolutionising luxury streetwear with its innovative and influential approach. Renowned for its limited yet high-quality and unique designs, the brand has become a household name across Africa and beyond. Representing fashion-forward style in cities like Lagos, London, Paris, and Johannesburg, Ashluxe merges quality, youthful aesthetics, and timeless designs across accessories, ready-to-wear, and seasonal collections, solidifying its position in the global fashion landscape.

RE-TRACE, RE-MEMORY, RE-SET, RE-CULTURE by Viviers Studio
Spring/Summer 2024

Re-Trace, Re-Memory, Re-Set, Re-Culture, conceptualised by Lezanne Viviers and brought to life by Eva Losada, is a fashion film that delves into our collective history and origin stories. The film weaves together universal myths, legends, and spiritual truths, exploring themes of transformation and cultural redefinition. The film offers a poetic and surreal journey through fragmented narratives, using soundscapes and visuals to connect our shared past with a harmonious future.

BEST MAJOR BRAND PRODUCTION

Join us in celebrating creativity and collaboration at this stimulating event! The categories for awards are:

Honours the most impactful and high-quality production by a major brand, showcasing exceptional creativity and execution in fashion films.

MR PRICE X REFUSE

Experience the fusion of urban streetwear and luxurious African aesthetics in this video, featuring the exclusive limited-edition range by the unstoppable REFUSE duo, Tebogo & Minenhle. Known for their bold designs and innovative approach, Tebogo and Minenhle bring a fresh perspective to streetwear, blending contemporary style with rich cultural influences. This collection captures the essence of modern African fashion, offering unique pieces that stand out in any setting.

DISCOVER YOUR SUMMER SELF
Foschini
Spring/Summer 2023

This captivating visual journey showcases the latest collection, blending bold colors, airy fabrics, and chic designs that embody the spirit of summer. The video not only highlights Foschini's commitment to fashion innovation but also inspires viewers to discover their summer selves. It's a must-watch that deserves recognition for its artistry, creativity, and the way it brings summer fashion to life.

DNM OR NTHN
The Fix
Spring/Summer 2023

DNM OR NTHN SZN fashion video is turning up the heat! This dynamic visual showcases the latest collection with bold, edgy designs that push the boundaries of style. The video captures the energy and attitude of the season, making it a must-watch for fashion enthusiasts. It deserves recognition for its innovative direction, striking visuals, and the way it perfectly embodies the spirit of the reboot.

BEST FASHION DESIGN COLAB

Join us in celebrating creativity and collaboration at this stimulating event! The categories for awards are:

Recognises collaboration between filmmakers and fashion designers, emphasising the seamless integration of fashion design and cinematic vision.

ALL IS FAIR IN LOVE
Costume designer: Yolanda Okereke

All Is Fair in Love showcases the exceptional talent of costume designer Yolanda Okereke. Renowned for her meticulous attention to detail and cultural authenticity, Okereke brings each character to life through her carefully crafted costumes. Her designs in this project perfectly blend style and narrative, enhancing the story's emotional depth and visual impact, making it a standout in fashion and film.

BLOOD SISTERS
Costume designer: Yolanda Okereke

In Blood Sisters, Yolanda Okereke elevates the storytelling with her keen eye for detail and deep understanding of character dynamics. Each outfit reflects the characters' journeys, blending modern aesthetics with cultural significance. Okereke's work in this series not only enhances the visual appeal but also adds layers of meaning, making Blood Sisters a standout in cinematic costume design.

THE SHAKEDOWN
Costume designer: Nawaal Hendricks

In "The Shakedown", costume designer Nawaal Hendricks showcases her exceptional ability to craft looks that resonate with the film’s gritty and dynamic narrative. Each costume is meticulously designed to reflect the characters' personalities. Hendricks' attention to detail and innovative approach bring an authentic and powerful visual element to "The Shakedown", making it truly unforgettable.

BEST MUSIC IN A FASHION VIDEO

Join us in celebrating creativity and collaboration at this stimulating event! The categories for awards are:

Celebrates excellence in the use of music in fashion films, acknowledging the powerful synergy between sound and visual storytelling.

AMEN SALON
by Brad & Abiah

Stilomagolide’s track infused life into Moriri, AMEN SALON '22’s Ready-to-Wear showcase, reflecting Johannesburg’s vibrant streets. The collection, inspired by hair salon traditions, features custom prints by Isaac Zavale, fringed beaded finishes, ruffles, and gold chains. Urban-inspired, it’s accessorized with bags that blend prints and hair extension braids.

The KARROO, LAND OF THIRST
by Viviers Studio

The KARROO, LAND OF THIRST is brought to life with a captivating soundtrack by Alessandro Gigli. His original music, written and produced for the campaign, seamlessly blends with VIVIERS’ avant-garde vision, enhancing the atmosphere of sophistication and rebellion. Gigli’s soundscapes add depth and emotion, complementing the craftsmanship and artistry of the collection.

KALEIDOSCOPIC
by Viviers Studio

Ameerah Moola’s Kaleidoscopic soundtrack, showcased is a mesmerizing blend of sound that captures the essence of light and form. Her music, carefully composed to reflect the collection's theme, enhances the visual spectacle with its ethereal tones and intricate layers. Moola’s work transforms the runway into an immersive experience, where music and fashion harmoniously converge.

WHAT IS A FASHION FILM? A fashion film is a short film or video that focuses on the presentation of fashion, blending the elements of storytelling, visual aesthetics, and fashion design. It is often used as a creative platform to showcase new collections, brand identities, or artistic visions, and can range from highly stylized narratives to abstract and experimental visuals. Fashion films are a unique medium that combines the worlds of fashion and cinema, offering a dynamic and immersive way to experience fashion beyond traditional runway shows and photo shoots.