Focussing on the core music business (labels, publishers, rights societies and more), the technology sector (start-ups, developers, and big tech companies), and brands and the agencies that represent them (for music and brand campaigns), Muziki Africa is the place that will you put you face-to-face with the people, content, and ideas to give you a fresh year of opportunity.

Given the key features and functions of a music synchronization market, the attendees of such a market can be quite diverse, each with their own goals and contributions. Here's a detailed look at who would attend the market and their respective interests:

1.      Music Rights Holders: This group includes individual artists, composers, bands, and music publishers who own the rights to music tracks. They attend the market to license their music for use in visual media projects, seeking new revenue streams and wider exposure for their work.

2.      Content Creators: Filmmakers, television producers, video game developers, and advertisers represent the demand side of the market. They are in search of the perfect music to sync with their visual projects, enhancing the emotional resonance and appeal of their films, games, ads, or TV shows.

3.      Music Supervisors: These professionals specialize in selecting music for visual media projects. They act as intermediaries between music rights holders and content creators, using their expertise to find music that perfectly matches the project's tone, mood, and style.

4.      Legal and Licensing Professionals: Experts in copyright and intellectual property law attend to provide support for the negotiation and drafting of music licensing agreements. They ensure that all parties understand their rights and obligations, and that the use of music complies with legal requirements.

5.      Music Publishers and Labels: Representatives from music publishing companies and record labels are present to manage and negotiate deals for the catalogues they represent. They work to maximize the visibility and profitability of their artists' music in visual media.

6.      Advertising Agencies: Creatives and producers from advertising agencies look for music that can make their commercials stand out. The right song can significantly enhance the effectiveness of an ad campaign by evoking the desired emotions in the audience.

7.      Technology and Software Companies: Firms that provide the platforms, tools, and services facilitating the sync market's operation, such as search and discovery algorithms, digital rights management solutions, and payment processing systems.

8.      Independent Filmmakers and Content Producers: Smaller studios and independent creators often seek unique and affordable music options to elevate their projects. The sync market offers them access to a wide range of music that fits various budgets and creative needs.

9.      Media and Entertainment Executives: Industry executives attend to stay abreast of trends in music licensing, discover new talent, and explore innovative uses of music in visual media.

10.  Music Enthusiasts and Researchers: Those with a vested interest in the intersection of music and visual media, including academics, students, and music fans, may attend to learn, network, and explore the latest trends and opportunities in music synchronization.

Attendees of a music synchronization market are brought together by a shared interest in the creative and commercial possibilities that arise from the convergence of music and visual media. This diverse ecosystem fosters collaboration, innovation, and mutual benefit, driving forward the art and business of music in visual content.